The sales operating system that builds itself.
Voice-operated. AI-native. Multi-channel orchestrated. Built across six private verticals by Twin Flame Group in partnership with Claude. Public launch in 43 days.
AI MANAGER
Watching this mission with you. If a contact shouldn't be here, tell me and I'll adjust on the spot.
Most CRMs are tools. War Room is an operating system.
HubSpot · Salesforce · Pipedrive
You configure them on day one. They wait. They do exactly what you tell them, within boundaries you set the day you bought them.
Veeva for pharma · Clio for legal
Better than horizontal. Still static. Still a tool waiting for a human to use it.
AI-native operating system
You speak to it. It builds the system around your vertical. It generates the sequences. It orchestrates email, LinkedIn, SMS, and field visits as one nervous system. It learns. It adapts. It improves while you sleep.
04 · The demo moment
Speak. Watch the system build itself.
One voice command. Real War Room CRM responds — pulling targets, generating the sequence, firing the send — without you touching the keyboard. Press play.
50+ tools. One voice. Your sales team, in your pocket.
Read the full transcript
DAVID:Pull me the fifty best chiropractors in Roseville within ten miles.
CLAUDE:Pulling now. Larsen Chiropractic and Rehab leads at 100 fit score, two miles from the Venture Lab. Sacramento Back Doctor follows at 100, three miles. Want me to put them on the screen?
DAVID:Yeah. Now generate a five-step sequence and run it on the top ten.
CLAUDE:Sequence generated. Subject line on step one: Dr. Larsen, found eleven thousand hiding in your Cigna contract. Top ten enrolled. First send firing now.
CLAUDE:First send live. 3 opens. 1 reply.
Every surface · one operator
Fourteen views of one operating system. Generated, not configured.
Every page below was generated for a single vertical — independent chiropractic — in minutes. The same generator builds every other vertical War Room ships into.
Dashboard
Mission Active · KPIs · live pipeline
01 / 14
05 · How it works
The architecture, made visible.
01
Tell it what your business does.
A short voice or text intake. War Room learns your vertical, your ICP, your sales motion.
02
It builds your operating system.
Not configuration. Generation. Sequences, segments, automations, dashboards, all custom-built in minutes.
03
It runs the motion across every channel.
Email, LinkedIn, SMS, field visits, calendar, payments — orchestrated as one flow, not bolted together.
04
It gets smarter every day.
Replies feed the model. Engagement signals adjust timing. The system gets better at your business than you are.
06 · Battlefield · Mission Control
The field tool that put sales reps' hands back in the field.
Your rep parks the car. Taps the mic. Speaks the visit. Battlefield hears the outcome, scores the lead, updates the pipeline, routes them to the next stop — all before they reach the front door. Voice in. CRM updated. Route optimized. The next door already chosen. An AI Manager watches the whole mission live and adjusts targeting on the fly.
verified ICPs
Routed by distance · updated daily
voice → CRM
Speak the visit. System logs it.
auto-routed
Pipeline value moved per visit, tracked live.
07 · Operator mode
Operate it from your phone. From a boardroom. From anywhere.
War Room exposes its full surface as MCP tools. Operate it from Claude (web, mobile, voice), ChatGPT, or any MCP-aware AI agent. The same voice command, the same result, regardless of which client you happen to be standing in.
Surface
Every action, exposed as MCP tools
Clients
Claude · ChatGPT · any MCP-aware agent
Latency
Voice-to-CRM in under 2s
Auth
Per-user, per-vertical, scoped
Built on the open Model Context Protocol. Compatible with Claude, ChatGPT, and any MCP-aware client.
50+ tools. One voice. Your sales team, in your pocket.
08 · The data
How War Room compares.
| Capability | War Room | HubSpot | Salesforce | Pipedrive | Apollo | Outreach |
|---|---|---|---|---|---|---|
| Founded | 2025 | 2006 | 1999 | 2010 | 2015 | 2014 |
| Years to current state | 0.2 (2 mo) | 19 | 26 | 15 | 10 | 11 |
| Team size | 2 (founder + AI) | 8,300+ | 79,000+ | 1,000+ | 900+ | 1,200+ |
| AI orchestration depth | Native | Bolt-on | Bolt-on | Limited | Limited | Bolt-on |
| Voice operation | Native | — | — | — | — | — |
| MCP / open agent protocol | Native | — | — | — | — | — |
| Multi-channel orchestration (email + LinkedIn + SMS + field) | Unified | Partial | Via add-ons | Email-first | Email + LinkedIn | Email + phone |
| Voice-dispatched field tool | Native | — | — | — | — | — |
| Vertical operating system generation | Native | — | — | — | — | — |
| Per-seat cost (entry) | $497 deposit | $50–$3,200/mo | $165–$330/mo | $24–$129/mo | $49–$149/mo | $100–$200+/mo |
Built in two months by a founder and an AI. Not in twenty years by ten thousand people.
09 · The founder
Built in three weeks. The architecture was drawn in a prison cell.
Three months ago, David Hitchman walked out of a county jail in Sacramento.
Before that, fifteen years on the streets of San Francisco. Addiction. Homelessness. The cycle most people don't come back from.
He didn't come out and look for a job. He came out with a stack of pages he'd drawn on a prison wall. When the pencils ran out, he scratched the diagrams in with metal. The drawings were the architecture for a sales operating system — one that nobody had built — that he was certain was possible.
He sat down with Claude, the AI built by Anthropic. He didn't ask Claude to help. He challenged it. Every time the model said something was outside its capability, David pushed back. Three weeks of focused work later, War Room existed.
It is now running across six private verticals. It is voice-operated, AI-native, multi-channel, and unlike anything else in the category.
This is what becomes possible when a human refuses to accept limitations — including the limitations of the most advanced AI systems on earth.
War Room is built by Twin Flame Group, David's AI platform studio, in partnership with Claude (Anthropic) as the orchestration layer. Every sequence, every voice command, every dashboard tick is powered by the most capable AI system available today, wired into a platform designed by a founder who refused to take 'no' as a final answer.
Public launch in 43 days.
10 · Founding deposit
Reserve a Founding seat. Lock your price. Skip the waitlist.
43 days to launch. 17 of 25 Founding seats remaining. Founding pricing locked for life.
Founding Operator
$497deposit
- Refundable until launch day, applied to first year
- Locks Founding rate: $1,497/mo (vs. $2,997 retail) — locked for life
- Priority access on launch day
- Direct line to David during onboarding
- Named in the launch announcement
Sales Team Founding Pack
$1,997deposit
- 5-seat pack, refundable, applied to first year
- Locks team Founding rate: $5,997/mo for 5 seats (vs. $11,997 retail) — locked for life
- Custom vertical setup included
- Dedicated success engineer for first 90 days
- Priority access on launch day
Custom deployment
Let's talk
- Custom vertical deployment
- White-glove onboarding
- Custom MCP tool development
- Dedicated infrastructure
- Investment opportunities for qualified parties
All Founding Deposits are fully refundable until the public launch date (June 9, 2026). On launch day, deposits convert to your first year's first month of access at the locked Founding rate. If War Room is not what we promised, full refund — no questions, no forms, no retention calls.
— David Hitchman, Founder, Twin Flame Group